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Rivian is building proprietary value-added services across the vehicle lifecycle, pairing retail, demo-drive, and service touchpoints with software features that deepen customer relationships. The company launched Connect+ in August with a 60-day free trial, and said most customers subscribed after the trial period. It is expanding experiential access through new spaces, increased demo drives in 2024, more than 7,000 electric joyrides at SXSW in Austin in March 2025, and over 36,000 demo drives in Q1 2025. Rivian also released Universal Hands-Free for second-generation R1 vehicles in the US and Canada, covering more than 3.5 million miles, expects Rivian Assistant to launch in early 2026, and relies on nearly 700 mobile service vehicles alongside 35 spaces and 95 service locations, most of which support both sales and demo drives.
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Rivian says it offers proprietary, value-added services that address the entire lifecycle of its vehicles and deepen customer relationships.
Rivian said it will open new spaces and increase demo drives in 2024 to bring the Rivian experience to more cities and customers.
Rivian introduced Connect+, a streaming and connectivity service for Rivian owners, in August.
Rivian provided customers a 60-day free trial for Connect+ and said the majority of customers subscribed after the trial period.
Rivian said it carried out more than 7,000 electric joyrides at SXSW in Austin in March 2025.
Rivian said its spaces and service centers, together with events like SXSW, enabled the company to provide over 36,000 demo drives in the first quarter of 2025.
Rivian now has 35 spaces and 95 service locations, with most locations providing both sales activities and demo drives.
Rivian released Universal Hands-Free, which expands assisted driving capabilities across more than 3.5 million miles for second-generation R1 vehicles in the US and Canada.
Rivian expects Rivian Assistant to launch in early 2026 on all Rivian consumer vehicles.
LatestRivian said it has nearly 700 mobile service vehicles that handle the majority of customer service appointments.
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